November 17, 2023

Technical Considerations for Selecting a Roadside Digital Marquee: Resolution, Power and Brightness


Digital marquee signs have become a staple for schools, universities, businesses, and organizations to announce events, share information, or simply engage with the community. With options in the market varying greatly in quality, features, and price, making an informed decision is critical. In this article, we'll guide you through key considerations when choosing a roadside digital marquee, specifically focusing on resolution (pixel pitch), power requirements, and brightness. We also discuss why, at, we recommend a 5.9mm pixel pitch, as it strikes the right balance between image quality and cost.

Understanding Pixel Pitch and Resolution 

The pixel pitch is a critical factor to consider as it directly affects the resolution and image quality of a digital marquee. It refers to the distance from the center of one pixel (the smallest controllable element of a picture represented on the screen) to the center of the neighboring pixel, measured in millimeters. The smaller the pixel pitch, the higher the resolution of the screen, leading to a clearer and more detailed image. 

At, we recommend a pixel pitch of 5.9mm for roadside digital marquees. While options with lower pixel pitch can offer higher resolution, a 5.9mm pixel pitch offers ample clarity and quality for roadside viewing distances without incurring excessive cost. This strikes an optimal balance, enabling schools and businesses to display high-quality images and text that can be easily viewed from a distance, while staying within budget.

Power Requirements and Efficiency 

Power consumption is another vital aspect to consider when investing in a digital marquee. The power a digital marquee requires will depend on its size, brightness, and technology. LED screens, which are the most common type for digital marquees, are typically energy-efficient. Nevertheless, the larger the display and the brighter it is, the more power it will consume.

Ensure to inquire about the power needs of your chosen marquee. Some may require specific electrical wiring or additional power sources, which could increase installation costs. Also, consider the long-term running costs; more power-efficient models could result in significant energy cost savings over the marquee's lifespan.

Brightness and Visibility

The brightness of a digital marquee, measured in nits (a unit of luminance), is crucial for its effectiveness. The brighter the sign, the easier it is to read, especially in direct sunlight. 

The recommended brightness for outdoor screens ranges from 5,000 to 10,000 nits to ensure visibility in full daylight conditions. However, too much brightness could lead to light pollution, especially during night hours, and might result in higher energy consumption. 

Many modern digital marquees feature automatic brightness control systems, which adjust the brightness level according to the surrounding light conditions. This ensures optimal visibility while minimizing energy consumption and light pollution.


Investing in a roadside digital marquee is an important decision that can significantly enhance your organization's visibility and communication with the community. Understanding the implications of pixel pitch, power requirements, and brightness can help you choose a marquee that best suits your needs and budget. Remember, the key is to strike a balance. With our recommended 5.9mm pixel pitch, you can attain high-resolution visuals that won't break the bank. Pair that with an energy-efficient model with suitable brightness, and you'll have a sign that not only delivers your message but also aligns with sustainable practices. 

At, we're committed to supporting your campus' digital needs. Feel free to reach out to our team for any further questions or guidance on selecting the perfect digital marquee for your establishment.